Professor:

Dr. Ljupka NAUMOVSKA 

Description about the project:

Introduction:
Under the guidance of Professor Dr. Ljupka Naumovska, our team embarked on a project aimed at supporting NGO Leo pour le Monde, which operates in Niger and Benin in Africa, as well as France in Europe. The NGO’s mission revolves around humanitarian efforts, focusing on community development, education, and healthcare. With the overarching goal of boosting their online presence and increasing donations, our team delved into various strategies to revamp their website and enhance their outreach efforts.

Team Contributions:
Among the seven teams tasked with presenting ideas for improving NGO Leo pour le Monde’s digital presence, our team focused on leveraging digital platforms to engage audiences and potential donors effectively. We identified key areas of improvement, including website enhancements, social media optimization, and audience engagement tactics.

Website Enhancements:
Central to our strategy was the revamping of NGO Leo pour le Monde’s website to make it more user-friendly and conducive to donation actions. In the header area, we implemented significant changes to streamline navigation and highlight essential calls to action. We introduced prominent buttons such as “Donate Now” and “Volunteer with Us,” strategically placed for easy access. These buttons were linked to dedicated pages providing detailed information on how individuals can contribute financially or get involved as volunteers.

Additionally, we incorporated a pop-up form feature to capture visitor information and encourage newsletter sign-ups or inquiries. This interactive element served to enhance user engagement and facilitate communication between the NGO and its supporters.

Social Media Optimization:
Recognizing the power of social media in driving awareness and engagement, we proposed several strategies to optimize NGO Leo pour le Monde’s social media presence. This included conducting an audit of their existing profiles across platforms such as Facebook, Twitter, and Instagram to identify areas for improvement.

We recommended creating compelling content tailored to each platform’s audience while maintaining a consistent brand voice. This content would highlight the NGO’s impactful work, success stories, and ongoing initiatives, fostering meaningful connections with followers and encouraging them to share and amplify the organization’s message.

Audience Engagement:
In addition to website and social media enhancements, we proposed various audience engagement tactics to foster a sense of community and encourage ongoing support. This included organizing concerts, gamification, virtual events such as webinars or live Q&A sessions featuring NGO representatives, where supporters could learn more about the organization’s mission and impact firsthand.

Furthermore, we suggested implementing a user-generated content campaign, encouraging followers to share their experiences with the NGO or participate in fundraising challenges. This not only incentivized engagement but also showcased the diverse ways individuals could contribute to the organization’s cause.

Conclusion:
In conclusion, our team’s presentation focused on leveraging digital tools and platforms to enhance NGO Leo pour le Monde’s online presence, increase donor engagement, and ultimately drive donations. Through website improvements, social media optimization, and audience engagement tactics, we aimed to amplify the NGO’s impact and reach a broader audience of supporters passionate about making a difference in communities across Africa and Europe.

Team Members:

Lovendra Singh

Lisa  OURDOUILLIE

Emily THAI

Kaier TAN

Yajun WANG